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Business development · Business analysis · Coordination

Good connections move things forward.

I'm Alina Tomșa. I help founders and teams with partnerships, clear processes and projects that get finished.

across media, technology and business
20 yearsacross media, technology and business
invoices automated in a single project
1,000+invoices automated in a single project
3 years of documentation put in order
80 vehicles3 years of documentation put in order
Mai mult ca perfect, February 2027
1 bookMai mult ca perfect, February 2027

How I can help.

Sometimes you need the right person. Sometimes you need a plan. And sometimes there is a plan, but nobody is sure who owns the next step.

Connect

Business development and partnerships

When I can help

You know what you want to build, but you need the right people alongside you. I look at what you have to offer, where you want to get to and who would have a real reason to get involved. I identify potential partners, shape the proposal and open the conversations that can lead to a collaboration. I love connecting people and discovering what they could build together.

What you get

  • A clear direction for developing partnerships
  • Potential partners, chosen for your goal
  • Collaboration proposals and support in the conversations

In practice

For TransformNation 2027, I help prepare the sponsorship proposals and talk to potential sponsors and suppliers about supporting the event, including through barter.

Let's talk about what you want to build

Clarify

Business analysis, processes and automation

When I can help

Your business has grown, but things are still held together by messages, spreadsheets and a lot of manual work. I start with questions and with how the work is actually done. I find where time is lost, where information breaks down and what can be simplified. Then I turn the needs into clear processes and requirements that a technical team can implement.

What you get

  • A clear picture of the process and its bottlenecks
  • Priorities for simplification, digitalisation and automation
  • Business requirements and an implementation plan

In practice

Through the collaboration between AIprenor and TechLayer Software, I work on AI software, CRM systems and automation, including NoUnread and linkasa. Alongside that, I am building the konekter, my own project, drawing on my business experience and my passion for connecting people and making collaborations happen.

Tell me what is taking up too much of your time

Coordinate

Operations and project management

When I can help

You have a lot in motion and need someone to keep the bigger picture. I put priorities in order, make it clear who does what and make sure decisions turn into action. I work with the team, bring blockers into the open and keep the link between the goal and what happens day to day.

What you get

  • A work plan with priorities, owners and deadlines
  • Coordination between teams and collaborators
  • Visibility on progress and the decisions needed

In practice

At HUBIX Renting, I coordinate operations and processes for a portfolio of properties in several cities. I work with the property managers on consistent procedures, better communication with owners and clear information for decisions.

Tell me what you need to put in order

Why work with me.

  1. 01

    I see how things connect.

    My experience spans media, finance, technology and operations. When I look at a project, I take into account the people, the budget, the processes and what actually happens on the ground. I want to know how they affect one another and where to step in.

  2. 02

    I connect business and technology.

    I ask questions, clarify needs and turn them into requirements a technical team can implement. I did this for financial software, including the Romanian SAF-T (D406) return, and I do it in the CRM, AI and automation projects I work on.

  3. 03

    I stay involved until it works.

    In my seven years at Contradiction Fiscal Consultancy I coordinated procedures, automation and projects. Today, at HUBIX Renting, I bring the same attention to implementation: I follow what was agreed, where things get stuck and what needs adjusting so the team can work better.

  4. 04

    I bring the right people together.

    Connecting people comes naturally to me. I listen to what each person is looking for, see where they might fit and make the introduction with a concrete idea for working together. I love it when a conversation I started turns into a project we build together.

Who recommends me.

Alina este o persoana foarte ambitioasa, ordonata si face tot posibilul "sa-i iasa" lucrurile asa cum trebuie sa fie. Mereu cauta solutii la problemele existente si reuseste sa le implementeze cu succes. Are o capacitate extraordinara de a invata lucruri noi si de a face fata la provocari noi. Una dintre ele a fost declaratia SAFT. A inteles conceptul declaratiei si a putut face lucruri deosebite pornind de aici. Sunt convins ca o colaborare cu Alina va fi benefica, mai ales ca este o persoana care cauta mereu solutii de automatizare si inteligenta artificiala.
Lucian RoscaI was his clientView on LinkedIn
Am privilegiul de a lucra îndeaproape cu Alina și vreau sa o recomand pentru abilitățile interpersonale excelente, pentru spiritul de echipa , profesonalismul de care da dovada, capacitatea de a gasi soluțiile potrivite pentru situațiile neprevazute, dorința de a ajuta și a contribui. Alina face parte din acea categorie de persoane gata oricând sa învețe ceva și sa se pună la curent cu tot ce este nou atât în domeniul ei de specialitate, cât și în domenii conexe care ar putea sa ii folosească în activitatea de zi cu zi.
Nicoleta IliePhysician Contracting & Administration Manager, Regina Maria, The Private Healthcare NetworkWe worked together, at different companiesView on LinkedIn
I had the privilege to work with Alina, who is a very dedicated person and incredibly hard-working. Alina has a positive attitude; she knows when to take the initiative and she is willing to learn and improve all the time. Alina is a team player, and she is also able to motivate people when they need to. Alina has excellent communication skills, and she is very organized. I strongly believe she will be of great value to any company she works with.
Ileana CraciunSenior Business Analyst & Product Owner, European CommissionWe worked on the same teamView on LinkedIn
All recommendations (RO)
A small wooden house and a vase of daisies on a shelf, in a HUBIX Renting apartment

HUBIX Renting

Serviced apartments and mid- and long-term rentals.

HUBIX Renting develops and operates apartments in Bucharest, Brașov, Sibiu, Timișoara, Mamaia and Cluj.

I coordinate the strategy, the processes and the work between owners and property managers, with a focus on automation, transparency and data-driven decisions. The goal? Excellent stays for guests, better returns for owners and sustainable growth.

februarie 2027

Mai mult
ca perfect

pentru cei care pun prea multă presiune pe ei

Alina Tomșa

The book

My first book: Mai mult ca perfect.

I'm writing for people who keep asking a little more of themselves. If you've already told yourself today that you could have done more, we may have something to talk about.

Written in Romanian. Launch: 14 February 2027, at the Palace of the Parliament.

Only about the book: when it comes out and when pre-orders open.

About the book

Let's talk

Start with a conversation.

Tell me where you are, what you want to change and what's getting in the way. We can take the conversation from there.

or call me: +40 726 770 773